2020 Christmas is coming , This is also the last chance for businesses to promote sales at the end of the year . If anyone can get the Christmas traffic bonus , There is no doubt that it will be a great success . But to get more traffic , All kinds of marketing tools are needed , And email marketing as a low cost 、 High coverage 、 Efficient marketing , It is one of the important ways for businesses to get clues .
Many people think email marketing is simple , It's sending Christmas greetings to customers , But this aimlessness 、 Unplanned email marketing , Often the effect is poor . To do a good job in Christmas mail marketing , You have to spend more time and energy . therefore , Today is small Z Teach you how to do Christmas mail marketing well .
“ Enemy and know yourself , you can fight a hundred battles with no danger of defeat ”, Before planning a Christmas Promotion , We can see how peers do it ？ Look at what they've done before ？ And what will they do this year ？ Thirdly, combine the characteristics of our own products and the situation of our peers , Plan the Christmas mail marketing plan , In the strategy 、 originality 、 Design and other aspects to strive for better than peers , And there are some differences , Make your email unique , Win more users' attention .
Improve the e-mail marketing program
Before mass mailing , First of all, we need to make a perfect and detailed marketing plan for Christmas mail , for example ： How to classify customer email addresses , When to send , How to design email templates , How to write an email title and so on , These need to be confirmed before we send them . If you're new to email , I don't know how to make a plan , Don't worry about ,Zoho Campaigns Email marketing platform There will be product consultants to advise you on your marketing plan .
Mail layout design
In email marketing , New design 、 Hierarchical email templates are very important , If the email template design is unreasonable , Will make it difficult for customers to read , Unable to be interested in the product being marketed . So when designing email templates , Be sure to take full account of the text format of the email 、 typeface 、 Font size 、 Layout, etc , Can highlight the key points of email template , Highlight the theme , Let users quickly understand the purpose of e-mail . You can also incorporate the creativity of Christmas elements into your email , Let users feel the warm atmosphere of the festival .
Zoho Campaigns Email marketing platform provides a visual template editor , And professional template material library , You just need to choose the template you want , Add or modify the content and pictures to make a beautiful email template , And email templates can be automatically linked to PC、 mobile phone 、 The plates match .
On Christmas holidays , Users' inboxes are bound to be filled with marketing emails , How to stand out from the numerous marketing emails , Attract users' attention , Email is the most important content . The user's name can be changed 、 Title, etc. insert email title 、 Text, etc , Get the attention of users , Improve the effectiveness of email marketing .
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