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After being suspected of big data, meituan goes on hot search again, and its market value evaporates by 40 billion yuan! Xinhua Online Review: regardless of the appearance, to change

“ At the same time , The same takeaway , Same shipping location . After opening meituan takeout members , Why delivery costs are higher than non members ?” In recent days, , A title is 《 I was cut leeks by meituan members 》 From the media , Once again, the problem of big data killing has been pushed to the forefront of the storm , Meituan has become the target of public criticism , More sharp comments by Xinhua : Eating is ugly. !

Meituan down 2%, Near evaporation of market value 400 Million Hong Kong dollars

12 month 18 Japan , Meituan's share price fell in the whirlpool of big data 2.32%, Near evaporation of market value 400 Million Hong Kong dollars , The share price closed at the end of the day 278.4 The Hong Kong dollar / stocks , Total market value of 1.64 Trillion Hong Kong dollars .

The first quarter of this year , Meituan's profit is negative due to the epidemic , Since the second quarter, the performance has achieved year-on-year growth , meanwhile , The epidemic has brought imagination to the online economy , The valuation of meituan has also been greatly improved , Since this year, 3 The stock price has been climbing all the way to new highs since January ,11 The month is as high as 338.2 The Hong Kong dollar / stocks , Total market capitalization 1.76 Trillion Hong Kong dollars . Although the stock price of meituan began to recover in the past month , As of the latest closing date , Meituan's share price is still up as high as 173.21%.

 Big data is suspected to be familiar with , Meituan goes on a hot search again , Market value evaporated 400 Billion ! Xinhuanet comments : Regardless of eating , To change


The big data kill event storm

In recent days, , A title is 《 I was cut leeks by meituan members 》 The article that becomes whole net is popular , And rush on the hot search . The article calls , After the meituan takeaway has been opened to members , The same shop , Same shipping address , At the same time , The delivery fee for the member account is 6 element , Account number is only for members 2 element . After feedback to customer service , The other party expressed his willingness to compensate for the ten yuan red envelope . The director of telephone service said that it was beyond the scope of his handling , It will be reflected to higher management . It is also mentioned in the article , It's not just one store that has this situation , A mobile phone for meituan takeaway members , Delivery fees for almost all takeaway merchants nearby , Basically, it will exceed the non member distribution fee 1-5 yuan .

For user feedback “ The difference between member and non member distribution fees ” problem ,12 month 17 Japan , Meituan's takeout response said , The distribution fee difference mentioned in this article has nothing to do with membership , It is caused by positioning cache deviation . The delivery fee of the user's actual order , It will be calculated accurately according to the actual shipping address , Unaffected .

The following is the full text of meituan takeout statement :

 Big data is suspected to be familiar with , Meituan goes on a hot search again , Market value evaporated 400 Billion ! Xinhuanet comments : Regardless of eating , To change


“ I don't agree with meituan's explanation .” It is reported that , The author said in an interview with the media that , The first address was a problem , But the second address is the same , So he didn't agree with meituan's response . Today, , The author tweeted again that , This event has already changed our understanding of Internet giants , It may also lead to more compliant operations for the giant .

 Big data is suspected to be familiar with , Meituan goes on a hot search again , Market value evaporated 400 Billion ! Xinhuanet comments : Regardless of eating , To change


The topic has been widely concerned by netizens , And left messages one after another .

 Big data is suspected to be familiar with , Meituan goes on a hot search again , Market value evaporated 400 Billion ! Xinhuanet comments : Regardless of eating , To change


Big data of Xinhua : Regardless of eating , To change !

The selling price of meituan takeout may be only a few yuan , however , Yimeituan 2020 The average daily single quantity of catering in the third quarter 3490 Data calculation of ten thousand orders , Just take out “ Kill ” You can get a lot of revenue from the platform . meanwhile , Meituan is gradually infiltrating into every field of daily life , The hotel 、 Plane ticket 、 Cinema ticket 、 Coupon ……, With such a huge amount of data APP To harvest “ Frequent visitor ” It's obviously easy .

in fact , It's an open secret that big data is becoming mature , In recent years , TaoBao 、 Flying Pig 、 Are you hungry 、 sound of dripping water 、 Ctrip, etc APP Be exposed frequently , This seems to have become a common way for Internet giants . Yet despite all this , Ordinary consumers are in a dilemma that they can't resist . At the moment , these APP Around our lives , In a way, it even dominates our food, clothing, housing and transportation . A netizen once commented that , Knowing this APP It's killing , But can't unload .

therefore , What's more terrible than killing is monopoly .360 company CEO Zhou Hongyi has publicly talked about the harm of giant monopoly , He said , Some small start-ups are just starting to make a little bit of a success , The giants will be able to “ clone ” A similar company , It's a resource for startups 、 Networking and other restrictions on development , In the end, these start-ups will only be acquired or bankrupt . That's why the giants are getting bigger , It is precisely because they are based on monopoly , Have enough market power .

It is reported that , The State Administration of market supervision is currently working out 《 Antitrust guidelines in the field of platform economy ( Solicitation draft )》, Mainly for the Internet platform and other applicable issues targeted to make provisions , Refine the anti-monopoly legal system .

Today, , Xinhua's comments point out that ,“ Member delivery is more expensive ” Cause a heated discussion , Well known takeaway platforms are suspected to be familiar with big data . Meituan response ,“ It's not about membership ”, Location cache bias . But from the reaction of many netizens , This response does not seem to be convincing enough , Some netizens even said it :“ Eating Software , It's too ugly !”

The Internet has brought many conveniences , Users also get a lot of benefits , but “ Big data kill ” It has caused many controversies on many network platforms . Online travel 、 online car-hailing 、 online shopping …… These online platforms use big data to analyze consumers' purchasing power , Big knife huohuohuo “ cut ” towards “ Frequent visitor ”.

But gentlemen love money , It needs to be done in a proper way . Overdraft consumer trust is like killing the chicken for the egg , Ignoring the rights and interests of consumers is tantamount to self destruction . The Internet can't become a reaper 、 User “ nets above and snares below ”.

Internet age , Massive data and digital technology give enterprises more keen insight , Don't just stare at the dollar or two , That's not “ leek ”, It was the day , People's livelihood . Whether it's technical omissions or big data flaws , What should be changed should be changed . Honesty is priceless , No trifles in the interests of the masses . In the long run , Your journey should be a sea of stars .

This article comes from securities times

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